Sales and Marketing Effectiveness
Both marketing strategy and sales strategy within the food supply chain are coming under intense scrutiny, and old markers of effectiveness are being questioned. In a time of disruptive change, supply chain partners must question every prior assumption about sales and marketing strategy and scrutinize every detail of execution. Pentallect consultants, with their many years of management and consulting experience throughout the food supply chain, can help their clients stay ahead of the game even as the rules change.
Consulting projects in Sales and Marketing Effectiveness may include:
- Sales management spend (including field sales, national accounts, distribution)
- Broker management (including broker coverage strategy, conflict management, services, compensation and incentive models)
- Comparative benchmarking (costs, margins and operating metrics)
- Go-to-market strategy and execution tactics